Privacy Policy

1. Introduction

Backpack Tech Works ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us.

2. Information We Collect

2.1 Information You Provide to Us

We may collect information that you voluntarily provide to us when you:

• Register for an account: Name, email address, phone number, company name, and other contact information
• Use our services: Project requirements, preferences, feedback, and communications
• Contact us: Information provided through contact forms, support requests, or customer service interactions
• Make payments: Billing information, payment method details (processed securely through third-party payment processors)
• Subscribe to newsletters: Email address and preferences

2.2 Information Automatically Collected

When you visit our website or use our services, we may automatically collect certain information, including:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on pages, click patterns, referring website addresses
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your experience and analyze usage patterns
• Location Data: General geographic location based on IP address (not precise location)

2.3 Information from Third Parties

We may receive information about you from third-party services, such as:

• Social media platforms when you interact with our social media accounts
• Analytics providers that help us understand how our services are used
• Payment processors for transaction information
• Business partners and service providers

3. How We Use Your Information

We use the information we collect for various purposes, including:

• Service Delivery: To provide, maintain, and improve our services
• Communication: To respond to your inquiries, send service updates, and provide customer support
• Account Management: To create and manage your account, process transactions, and send administrative information
• Marketing: To send promotional materials, newsletters, and updates about our services (with your consent, where required)
• Analytics: To analyze usage patterns, improve user experience, and optimize our services
• Security: To detect, prevent, and address technical issues, fraud, or security threats
• Legal Compliance: To comply with legal obligations, enforce our terms, and protect our rights
• Business Operations: To conduct business analytics, research, and development

4. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Service Providers

We may share information with third-party service providers who perform services on our behalf, such as:

• Hosting and cloud storage providers
• Payment processors
• Email service providers
• Analytics and marketing tools
• Customer support platforms

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.2 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.

4.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, subpoenas).

4.4 Protection of Rights

We may share information to protect our rights, privacy, safety, or property, or that of our users or others, and to enforce our terms and policies.

4.5 With Your Consent

We may share your information with your explicit consent or at your direction.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and store certain information. Cookies are small data files stored on your device.

5.1 Types of Cookies We Use

Type	Purpose
Essential Cookies	Required for the website to function properly (e.g., authentication, security)
Analytics Cookies	Help us understand how visitors interact with our website
Functional Cookies	Remember your preferences and settings
Marketing Cookies	Used to deliver relevant advertisements and track campaign effectiveness

5.2 Managing Cookies

You can control cookies through your browser settings. However, disabling certain cookies may limit your ability to use some features of our services.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication mechanisms
• Secure data storage and backup procedures
• Employee training on data protection

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

Factors that determine retention periods include:

• The nature of the information
• Legal and regulatory requirements
• Business needs and purposes
• Your account status and preferences

8. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Portability: Request transfer of your data to another service
• Objection: Object to processing of your information for certain purposes
• Restriction: Request restriction of processing your information
• Withdraw Consent: Withdraw consent where processing is based on consent

To exercise these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. By using our services, you consent to the transfer of your information to these countries.

We take appropriate safeguards to ensure that your information receives an adequate level of protection in the countries in which we process it.

10. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will take steps to delete such information.

11. Third-Party Links

Our services may contain links to third-party websites or services that are not owned or controlled by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party websites or services you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by:

• Posting the updated policy on this page
• Updating the "Last Updated" date
• Sending you an email notification (for significant changes)
• Displaying a notice on our website

Your continued use of our services after such changes constitutes your acceptance of the updated Privacy Policy.